TC Market Buzz marketed the first product launched by TC Labs, and Trading Central's first AI and non-Technical Analysis offering. A large splash was required to drive awareness for these new capabilities.
Initial mood boards and logo concepts were created with external sources, with the final polish, launch strategy and all collateral handled internally. I led the team responsible for:
Logo Design
Brand Identity
Collateral Design
Web Design/Build
Say goodbye to endless echo chambers and newsfeed scrolling! TC Market Buzz makes it easier than ever to understand how the "buzz" online is impacting an investment. Its proprietary natural language algorithms collect the countless professional news, social media posts and isolated blogs published online every day and transform it into concise data visualizations.
Launched 2019
www.tradingcentral.com/buzz
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A brand that breaks tradition...
To signal change, we reversed the visual identity norms we saw within the financial sector and fused key product and brand visuals. The result? Hot pink gradients, bubbly graphics and interactive web visuals that visitors would actually enjoy interacting with.
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Main Trademarked Logo
Stock images were selected that reflected the casual ease of using the tools.
Driving intrigue and engagement with animation and interactive visuals
We knew the simplicity of minimizing text was a huge driver in Buzz's commercial appeal and looked to mimic this within associated promotional materials. Our primary landing page sought to communicate value and meaning as concisely as possible, starting with animated visuals and progressing to embedded teasers and interact with the product.
The progressive disclosure of product details helped visitors explore the product without being overwhelmed. Interested parties could "Watch Now" to see gain a detailed walk-through of the products key features and interact with product teasers.
A live launch to industry leaders
TC Market Buzz was launched to over 40 online brokerages in Chicago in April 2019 with online collateral and an associated media splash timed to coordinate.
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