The financial sector is often thought of as laggards in digital experience with many seeing modern, fintech offerings as a way to break through and differentiate themselves. In order to meet this demand, Trading Central established an innovation lab of data scientists and developers to rethink supporting consumer tools in wealth management.
They needed a youthful brand that aligned with emerging industry trends, but supported recognition for the parent firm.
I led the team responsible for:
Brand Identity
Collateral Design
Web Design/Build
Public Launch Plan
TC Labs is an agile fintech start-up building simple, intuitive analytics for today’s financial markets. Their ideas are bold and fresh but backed by the two decades of industry experience brought by market research leader Trading Central.
Founded 2019
Nice, FR
www.tclabs.com
A website as interactive as their products
A key philosophy of TC Labs was "transforming complex data into simple, beautiful experiences that empower investors." We embraced this spirit within the initial 2019 website, using a uniquely interactive design.
Operating with start-up constraints, we infused brand elements into stock images and illustrations to offer a custom feel on a budget.
Once recognition was achieved, the Labs brand was closer merged into the parent brand. It's standalone website was reduced to an interactive splash page which shared a CMS and contact system with the larger corporate website.
