New Corporate Brand

The Project

The financial sector is often thought of as laggards in digital experience with many seeing modern, fintech offerings as a way to break through and differentiate themselves. In order to meet this demand, Trading Central established an innovation lab of data scientists and developers to rethink supporting consumer tools in wealth management.

They needed a youthful brand that aligned with emerging industry trends, but supported recognition for the parent firm.

I led the team responsible for:

Brand Identity

Collateral Design

Web Design/Build

Public Launch Plan
TC Labs is an agile fintech start-up building simple, intuitive analytics for today’s financial markets. Their ideas are bold and fresh but backed by the two decades of industry experience brought by market research leader Trading Central.
Founded 2019
Nice, FR
Operating with start-up constraints, we infused brand elements into stock images and illustrations to offer a custom feel on a budget.

Marketing case studies

Let's dig deeper

Want a closer look at the impact T.North's brand and campaign strategies can have on your business?

I love what I do and enjoy connecting with like-minded professionals.

Get in touch.